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Merck Animal Health makes the medicine — this feed room only keeps the shelves, and speaks for nobody but itself. Ring the back bellAsked at the half-doorcare@panacurusa.com
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House sheet

The widest door

A feed room only works if everyone who needs it gets through the door — with a screen reader, a keyboard, low vision, one hand on a lead rope, or a thin rural signal. This sheet is the standing promise that our door stays the widest one on the property, and the working list of how.

Built into the boards

Semantic HTML with one honest heading tree per page, landmarks assistive tech can steer by, alt text on every box and syringe, a skip-to-content link as the first tab stop, and focus states you can actually see. The whole site is static and light, sized for the thin end of a barn-aisle connection.

Color never carries meaning alone. The box colors this room talks about constantly are always named in words beside their swatches — yellow, white, orange — because a color-coded shelf that only works for perfect color vision is a badly built shelf.

The tables are the serious part

Dosing tables here are real HTML tables with proper header cells, so a screen reader pairs each weight with its packet instead of reciting a soup of numbers. We treat those tables as the most important markup on the site — a misheard dosing row is not a cosmetic bug, and any report touching one goes to the front of the queue.

When the door sticks

Contrast holds at WCAG 2.1 AA or better across the palette, and the layout reflows to a phone held one-handed. Where we fall short, we want the specific page and the specific snag: care@panacurusa.com with 'access' anywhere in the subject gets priority and a fix — or an honest timeline — inside two business days.

This sheet reviews on the same calendar as the shelves. Standards move; the door only ever gets wider.

Weigh. Stir. Three mornings.

That is the whole ceremony this room exists for. Every card on these shelves opens the live Amazon listing at whatever the seller is asking today — the feed room just makes sure you walk out with the right box.

Open the shelves